Monthly Archives: March 2012

Your Seafood Has a Story: New Gulf Seafood Trace Site Launched

In an attempt to help restore the reputation of Gulf of Mexico seafood in light of increased imports, a downsized fishing industry, and the Deepwater Horizon Oil Spill,  the Gulf States Marine Fisheries Commission recently debuted its Gulf Seafood  Trace Program (GST). According to its website, GST aims to drive demand for U.S. Gulf seafood products from both seafood buyers and consumers by telling its unique story and sharing key information from vessel to plate or shelf. Incorporating a data quality and confirmation component will help confirm the validity and integrity of the information being shared by businesses. GST is meant to ensure confidence in the market and help build a market leading brand for Gulf seafood products by communicating the unique and special qualities of Gulf seafood so that the shopper or diner will ask for it by name.

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